Thursday 19 September 2013

EA Wants To Overtake Activision With Battlefield 4

Patrick Sodurlund, executive vice president for EA Games, stoked the ubiquitous flames of the Battlefield/Call of Duty rivalry, saying that EA won't rest until its shooter is in the top spot.

“Competition is good,” Sodurlund told MCV. “It brings the best out of people. If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content. We don’t look at them necessarily and mimic what they do.

"Maybe [Activision wasn't] thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need to. We made a dent in the FPS market and we took share from them. And I am not going to give up until I’m No.1 and I am going to make sure I’m No.1."

Sodurlund isn't worried about the loss of the Medal of Honor games, or fact that the Call of Duty franchise touts annual releases, while Battlefield doesn't.

“We have other games now," he said. "We have Titanfall, which we didn’t have when we had Medal of Honor. To me it is about a balanced portfolio.”

Battlefield 4 releases October 29 for PC, PlayStation 3 and Xbox 360; the PlayStation 4 version releases November 12 in North America and November 29 in Europe, while the Xbox One version releases November 19 in North America, or November 22 in Europe. Players can upgrade current gen versions to the new consoles for $9.99.

Mike Mahardy is a freelance writer for various outlets, and is not liking the NY Giants' current record. You can follow Mike on Twitter.


Source : ign[dot]com

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