With the Samsung Galaxy S4 slated to debut later this month, Engadget reports that the smartphone manufacturer has released a sleek new campaign that shows off the S4's newest features.
These commercials are a noticeable pivot from the not-so-subtle jibes at the iPhone that the company used upon the release of the Galaxy S III. Instead, there are three 30-second clips that show off the freshest features on the S4: S Translator, Sound Shot and Group Play.
Check out the ads below:
There is also a minute-long promotional video that shows off the Galaxy S4's overall look and crisp display, which Engadget reports is at least making the TV rounds in the UK.
Pre-orders for the phone start on April 16th for $249.99 at AT&T, and T-Mobile has announced that it will start carrying the phone in May.
What do you think of Samsung's sleeker campaign for the Galaxy S4? Let us know in the comments.
Lauren Hockenson is a tech reporter and 8-bit enthusiast who dreams of being a wizard. She can be found on MyIGN at lhockenson or on Twitter at @lhockenson.
Source : ign[dot]com
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