Amazon announced a Q3 $274 million net loss in an earnings report today. The poor quarter is no surprise to anyone who followed the LivingSocial meltdown - which contributed to $169 million of that $274 million.
But perhaps the big news is how Amazon used the opportunity to slam the iPad Mini as an inferior device. Starting the section "Highlights" is a lengthy bulletlist, which compared both models of Amazon's Kindle Fire HDs to the iPad Mini.
While there's no hard and fast rule on how a company must report their earnings, starting their quarter highlights by taking a competitor's product to task seems like a weird choice. Why not celebrate the Kindle Fire HD's general release and reception? Also odd: where's the Kindle Fire HD's other competition on that list? Or are they genuinely not worried about the Nexus 7 as a competitor?
What do you think? Should Amazon stick to their own numbers, or is this a classic case of turning lemons into lemonade?
Nic is the Editor of IGN Tech. He loves technology almost as much as the SF Giants, Dogfish Head iPA, and Freelance Whales. You can follow him on Twitter @nicvargus and IGN.
Source : ign[dot]com
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