In anticipation of the upcoming January 25th premiere of Spartacus: War of the Damned, Starz has launched the full-on transmedia experience, Battle for Nuceria!
Enter the Battle for Nuceria Here!
All you Spartacus fans, in preparation for the final season, can join up with Spartacus and his rebellion for an online experience that's designed to be a season-long companion piece to the series. In the Battle for Nuceria, fans join the fight against Rome and compete with other fans to unlock unprecedented rewards, including more than three hours of exclusive video content, a grand prize trip to Italy, and the first online opportunity to unlock the premiere episode before it airs.
We here at IGN will also be exclusively presenting much of the content after it is unlocked!
Click the pic to enter the Battle!
Features include:
- Sixteen missions for fans to play against one another
- An all-expense paid trip to Rome among other prizes
- Preview of the Spartacus: War of the Damned season premiere episode prior to the January 25th premiere on STARZ for winners of Battle for Nuceria
- Three hours of additional exclusive video footage
- Tractus browser app allows fans to “hijack the ‘Net” by tagging and capturing global websites with rebel badges and symbols
- PC/Mac +iOS customized mobile app experiences and rewards
Click the pic to enter the Battle!
“Starz is taking our fans deeper into Spartacus - a show that has a rabid fan base that is eager to step inside the world of our characters - and Battle for Nuceria rewards their loyalty with great prizes and a bounty full of video,” said Kelly Bumann, Senior Vice President of Digital Marketing for Starz Entertainment. “Battle For Nuceria rewards consumers in a way no other experience has before. From the exclusive content we are reserving just for the fans, to the exclusive prizes, this is the ultimate digital experience for the fans that have been so loyal over the past four years.”
“We have leveraged the immersive nature of the Spartacus story, and taken the experience beyond television screen with the Battle for Nuceria,” said Erin Dwyer, Executive Director of Digital Marketing for Starz Entertainment. “We want to reward our loyal fans and bring this epic story to life. The digital experience empowers our ultimate fans in new ways and makes them a part of our show’s legacy in a powerful way that builds engagement and loyalty.”
Head to the Encampment website at Battle for Nuceria where you'll receive missions, download your rewards, and check your status in the leaderboard. You can also see what other rebel army members are talking about and talk smack to your Facebook friends that you’re beating in the leaderboard. The site uses Facebook and Twitter connect integration for ease of sign on and social connectivity that uses Geo-caching for real-time activity reporting.
In addition to exclusive content, Battle for Nuceria participants compete for several prizes. One lucky grand prize winner will receive a six-day, five-night trip for two to Rome; a getaway estimated at approximately $10,175.00. Based on the leaderboard, participants will also have the chance to win trips to the Riviera Maya, Spartacus gear, prop replicas, iPad minis and more.
Hypogeum iOS mobile app: A key tool for our rebel army when on the go.
- Check into locations.
- Unlock new missions on the go and keep track of your progress.
- Use the visual recognition scanner to scan rebel marks and key art to unlock more points and rewards.
- Receive messages directly from your rebel leaders who will give you clues and alert you when new missions and rewards are unlocked.
- When users check in with the Hypogeum iOS mobile app, a PNG sequence of images is triggered to create an augmented reality-based experience onto your native camera, immediately throwing the user into the world of Spartacus.
Tractus browser app:
- Battle for Nuceria participants will use this to make their mark online across the Internet with the ability to ‘conquer’ sites for the Rebel Army and make their battle for freedom spread.
- Leave your mark and message for other rebel army members to see.
- Earn more points for being the first to take over a site.
Spartacus: War of the Damned premieres on January 25th on Starz.
Source : ign[dot]com
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