Activision has high hopes for the potential of Bungie’s Destiny. In an interview with IGN, Activision Publishing CEO Eric Hirshberg explained that Activision has put a significant amount of money into making sure the franchise will thrive once it launches in 2014.
It’s probably one of the biggest investments in a new IP that’s ever been made in this industry.
“The potential is huge,” Hirshberg told IGN. “It’s a sizeable investment. It’s probably one of the biggest investments in a new IP that’s ever been made in this industry. We wouldn’t be making that investment if we didn’t believe in the potential. First, let’s start with the vision. From the earliest days of sitting down with Bungie and hearing their vision for the game, it was a truly impressive and ambitious idea. To me, the best thing about it is that it has elements that are tremendously familiar as well as elements that are tremendously innovative. I think that’s a great combo.”
“There are certain mechanics in this industry that people want to be able to pick up and play and immediately be having fun with,” Hirshberg continued. “At the end of the day, it’s a first-person shooter by Bungie. Everyone who loved Halo is going to love Destiny. At the same time, what you saw on the stage with Sony is a demo of the shared world shooter, this demonstration of how you’re in a PvE experience fighting artificial intelligence, but you have other live people popping up who you may know or you may not know. You can team up with them. It just makes it that much more kinetic and alive. I think it strikes a great balance between being something that people will immediately spark to and something that will have a lot of new discoveries as well.”
Hirshberg also explained that he doesn’t believe Destiny’s audience will cut into Call of Duty’s.
“They’re very different games made by very different creative visionaries,” Hirshberg said. “I think that they can peacefully coexist with one another. I think that what Call of Duty has done, it’s done better than anybody. The multiplayer is a visceral, impactful, white-knuckle-ride experience. What Bungie has done, they have done better than anyone as well. The first-person shooter genre has shown tremendous staying power, as well as tremendous capacity in terms of the appetite people have for it. I think what we’ve seen is that if there are good games in this genre, people will show up to play them. But if you have to compete, it’s nice to compete with yourself.”
Destiny will launch on Xbox One, Xbox 360, PlayStation 3 and PlayStation 4 next year. For more, read our impressions from E3 and look out for more from our interview with Hirshberg in the days to come.
Andrew Goldfarb is IGN’s news editor. Keep up with pictures of the latest food he’s been eating by following @garfep on Twitter or garfep on IGN.
Source : ign[dot]com
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