Although Peter Travis' Dredd 3D failed to deliver at the box office, the 2012 comic book remake has been killing it in the home video market lately, earning the number one spot on the DVD sell-through and Blu-ray charts with 650,000 units sold. The acclaimed action thriller was also the top film download of the week, dominating all other titles in digital sales.
"Dredd's chart topping performance demonstrates the breadth of the home entertainment audience for this exciting, high caliber film as well as underscoring our ability to monetize theatrical titles across all home entertainment platforms through the highest packaged, VOD and digital conversion rates in the industry," said Ron Schwartz , Lionsgate Executive VP and General Manager of Home Entertainment. "We're also pleased that a film released on 3D Blu-ray was able to top the sales charts, a clear reflection of how quality films in this up and coming format can find their audience."
What this means for the future of the franchise remains to be seen. The $50 million movie made a tragic $32.8 million at the worldwide box office, but if Dredd's newfound success on home video is any indication, this may not be the last we see of Karl Urban's Judge.
Max Nicholson is a writer for IGN, and he desperately seeks your approval. Show him some love by following @Max_Nicholson on Twitter, or MaxNicholson on IGN.
Source : ign[dot]com
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