For years, Sony has suffered from lagging electronics sales and supporting new proprietary technology that simply hasn’t panned-out on the market. While the PlayStation brand has long been one of Sony’s strongest, and while Sony is now finally in the black, that doesn’t mean the company doesn’t want to become even more profitable following a significant bloodletting over the last couple of years.
According to The Raw Story (via Nikkei), 40 Sony executives – including well-known Sony CEO Kaz Hirai – are giving up their financial bonuses in a move described by a Sony spokeswoman as “unprecedented.” The move will only save Sony about $10 million (the company expects to make a profit of $403 million in fiscal year 2013), and is likely a largely symbolic move towards Sony’s shareholders. Either way, it’s a bigger move than last year, when seven Sony executives gave up their financial bonuses.
Sony will report its fiscal year 2013 results, running from March 2012 to March 2013, in early May.
Colin Moriarty is a Senior Editor in charge of IGN’s PlayStation coverage. You can follow him on Twitter and IGN and learn just how sad the life of a New York Islanders and New York Jets fan can be.
Source : ign[dot]com
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